//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bokermann, Ralf"
~person:"Diepen, Merel van"
~person:"Park, Jin Seong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
17
Direktmarketing
17
Advertising effects
5
Arzneimittel
5
Fundraising
5
Pharmaceuticals
5
Werbewirkung
5
Advertising
4
Charitable organization
4
Experiment
4
Gemeinnützige Organisation
4
Werbung
4
Behaviour
3
Consumer behaviour
3
Konsumentenverhalten
3
Verhalten
3
Charity
2
Competitive advantage
2
Deutschland
2
Farm management
2
Germany
2
Gesundheitsrisiko
2
Health risk
2
Hesse
2
Hessen
2
Landwirtschaftliche Betriebslehre
2
Pharmaceutical industry
2
Pharmaindustrie
2
Wettbewerbsvorteil
2
Wohltätigkeit
2
prescription drug advertising
2
risk disclosure
2
Ab-Hof-Verkauf
1
Advertising regulation
1
Advertising skepticism
1
Agrarprodukt
1
Agriculture
1
Arzneimittelrecht
1
Cognition
1
Cognitive processing
1
more ...
less ...
Online availability
All
Free
4
Undetermined
3
Type of publication
All
Article
12
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
4
Working Paper
4
Graue Literatur
2
Non-commercial literature
2
Language
All
English
13
German
4
Author
All
Bokermann, Ralf
Diepen, Merel van
Park, Jin Seong
Mann, Andreas
18
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Franses, Philip Hans
14
Krafft, Manfred
14
Donkers, Bas
12
Belz, Christian
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Verhoef, Peter C.
7
Vögele, Siegfried
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Diepen, M. van
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
more ...
less ...
Institution
All
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Published in...
All
ERIM report series research in management
4
Health marketing quarterly
3
Berichte zur Betriebs- und Arbeitswirtschaft
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Land, Agrarwirtschaft und Gesellschaft : Zeitschrift für Land- und Agrarsoziologie
1
Zeitschrift für Wirtschaftsgeographie
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
;
Diepen, Merel van
;
Franses, Philip Hans
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 58-65
Persistent link: https://www.econbiz.de/10011876858
Saved in:
4
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
7
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
8
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
9
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
10
Dynamic and competitive effects of direct mailings
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381147
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->