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person:"Brettel, Malte"
~person:"Gonzalez-Padron, Tracy L."
~subject:"Corporate social responsibility"
~subject:"Unternehmensgründung"
~subject:"Wettbewerbsvorteil"
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Search: subject_exact:"Marketing management"
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Corporate social responsibility
Unternehmensgründung
Wettbewerbsvorteil
Marketing management
20
Marketingmanagement
20
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Deutschland
5
Germany
5
Corporate Social Responsibility
3
Thailand
3
USA
3
United States
3
Comparison
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
2
Entrepreneurship approach
2
Internet marketing
2
Lebenszyklus
2
Life cycle
2
Marketing
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Stakeholder
2
Strategic management
2
Strategic orientation
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Strategisches Management
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1958-2008
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Brettel, Malte
Gonzalez-Padron, Tracy L.
Madhani, Pankaj M.
9
Smith, N. Craig
8
Eggers, Fabian
7
Kollmann, Tobias
6
Miles, Morgan P.
6
Engelen, Andreas
5
Ferrell, Odies C.
5
Hills, Gerald E.
5
Hinson, Robert
5
Mohammad Falahat
5
Monferrer, Diego
5
Song, Michael
5
Thurasamy Ramayah
5
Uslay, Can
5
Waßmann, Jan
5
Backhaus, Klaus
4
Bhattacharya, C. B.
4
Blesa, Andreu
4
Carpenter, Gregory S.
4
Di Benedetto, C. Anthony
4
Dibb, Sally
4
Freiling, Jörg
4
Hult, G. Tomas M.
4
Hultman, Claes M.
4
Hunt, Shelby D.
4
Jones, Rosalind
4
Kraus, Sascha
4
Morgan, Neil A.
4
Nijssen, E. J.
4
O'Cass, Aron
4
Rahman, Zillur
4
Rajagopal
4
Renko, Maija
4
Ryan, Damian
4
Vrontis, Demetris
4
Adeola, Ogechi
3
Bhattacharya, CB
3
Chahal, Hardeep
3
Dasgupta, Sabyasachi
3
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E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
2
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
3
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
4
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
5
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
6
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 44-67)
.
2010
Persistent link: https://www.econbiz.de/10003957128
Saved in:
7
The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas
;
Brettel, Malte
;
Heinemann, Florian
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
Saved in:
8
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
9
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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