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person:"Chapleo, Chris"
~person:"Boenigk, Silke"
~person:"Brömmling, Ulrich F."
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Nonprofit marketing
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Chapleo, Chris
Boenigk, Silke
Brömmling, Ulrich F.
Klein, Armin
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13
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11
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10
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7
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Adena, Maja
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Andreasen, Alan R.
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
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Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
3
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
4
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
5
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
6
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
7
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
8
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
9
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
10
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
1
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