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person:"Dach, Christian"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Noort, Guda van"
~person:"Pelsmacker, Patrick de"
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Dach, Christian
Noort, Guda van
Pelsmacker, Patrick de
Dens, Nathalie
6
Pauwels, Koen
5
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Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
7
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4
Journal of marketing communications
4
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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1
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
6
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
7
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
8
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
9
Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van
;
Voorveld, Hilda A. M.
;
Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
Saved in:
10
The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions
Noort, Guda van
;
Kerkhof, Peter
;
Fennis, Bob M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003795388
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