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person:"Degryse, Hans"
~person:"Leisch, Friedrich"
~person:"Pepels, Werner"
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Market segmentation
12
Marktsegmentierung
12
Cluster analysis
3
Clusteranalyse
3
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3
Zielgruppe
3
Australia
2
Australien
2
Consumer behaviour
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Degryse, Hans
Leisch, Friedrich
Pepels, Werner
Dolnicar, Sara
23
Dibb, Sally
11
Rundle-Thiele, Sharyn
10
Tkaczynski, Aaron
9
DeSarbo, Wayne
7
Chawla, Deepak
6
Grün, Bettina
6
Kruger, Martinette
6
Raza, Syed Asif
6
Simkin, Lyndon
6
Bolton, Ruth N.
5
Bruwer, Johan
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Randle, Melanie
5
Saayman, Melville
5
Sands, Sean
5
Walsh, Gianfranco
5
Bauer, Hans H.
4
Chen, Jing
4
Clarke, Ann Højbjerg
4
Decker, Reinhold
4
Dietrich, Timo
4
Eusébio, Celeste
4
Fong, Duncan K. H.
4
Gomez-Arias, J. Tomas
4
Hutt, Michael D.
4
Kubacki, Krzysztof
4
Li, Jun
4
Moschis, George P.
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Nijkamp, Peter
4
Occhino, Filippo
4
Paço, Arminda M. Finisterra do
4
Prebensen, Nina K.
4
Smith, Wayne W.
4
Sondhi, Neena
4
Tarasi, Crina O.
4
Vijay, T. Sai
4
Walker, Beth A.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
2
Methoden zur erfolgreichen Marktsegmentbearbeitung
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Review of finance : journal of the European Finance Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
12
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1
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
3
The impact of dark trading and visible fragmentation on market quality
Degryse, Hans
;
Jong, Frank de
;
Kervel, Vincent van
- In:
Review of finance : journal of the European Finance …
19
(
2015
)
4
,
pp. 1587-1622
Persistent link: https://www.econbiz.de/10011405214
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
6
Entwicklung einer Relaunch-Positionierung
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 87-117)
.
2013
Persistent link: https://www.econbiz.de/10011447462
Saved in:
7
Segmentierungskriterien im Käuferverhalten
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239155
Saved in:
8
Marktsegmentierung
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239157
Saved in:
9
Biclustering : overcoming data dimensionality problems in market segmentation
Dolnicar, Sara
;
Kaiser, Sebastian
;
Lazarevski, Katie
; …
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10009491843
Saved in:
10
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
1
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