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person:"Eisend, Martin"
~person:"Bellman, Steven"
~subject:"Advertising"
~subject:"Markenführung"
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Search: subject_exact:"Advertising response"
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Advertising
Markenführung
Advertising effects
46
Werbewirkung
46
Werbung
25
Consumer behaviour
18
Konsumentenverhalten
18
Fernsehwerbung
11
Television advertising
11
Meta-Analyse
10
Meta-analysis
10
Internet marketing
9
Online-Marketing
9
Humor
6
Brand management
5
Experiment
4
Gender
4
Geschlecht
4
Perception
4
Wahrnehmung
4
advertising
4
Brand image
3
Markenimage
3
humor
3
Biometrics
2
Biometrie
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cultural identity
2
Ethnic group
2
Ethnische Gruppe
2
Eye-tracking
2
Fernsehen
2
Gender studies
2
Geschlechterforschung
2
Interactive media
2
Interaktive Medien
2
Kulturelle Identität
2
Markenartikel
2
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English
27
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Eisend, Martin
Bellman, Steven
Pelsmacker, Patrick de
31
Dens, Nathalie
22
Esch, Franz-Rudolf
19
Gierl, Heribert
19
Septianto, Felix
19
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Wilbur, Kenneth C.
13
Terlutter, Ralf
12
Torres, Ivonne M.
12
Malik, Garima
11
Sahni, Navdeep S.
11
Bauer, Hans H.
10
Chan, Kara
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Ford, John B.
10
Huber, Frank
10
Hudders, Liselot
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Ghose, Anindya
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Poels, Karolien
9
Reijmersdal, Eva A. van
9
Smit, Edith G.
9
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of advertising research
2
Journal of business research : JBR
2
Breaking new ground in theory and practice
1
European journal of marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
27
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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