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person:"Fink, Janet S."
~person:"Ko, Yong Jae"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sportlerinnen"
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Konsumentenverhalten
Athletes
19
Sportler
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Consumer behaviour
11
Advertising effects
6
Brand image
6
Brand management
6
Celebrity endorsement
6
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athlete scandal
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Fink, Janet S.
Ko, Yong Jae
Lee, Joon Sung
7
Kunkel, Thilo
6
Doyle, Jason P.
4
Sato, Shintaro
4
Arai, Akiko
3
Hill, Brad
3
Kim, Daehwan
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Maennig, Wolfgang
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Mueller, Steffen Q.
3
Raggiotto, Francesco
3
Su, Yiran
3
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Baker, Bradley J.
2
Biscaia, Rui
2
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2
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2
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2
Carlson, Brad D.
2
Chang, Yonghwan
2
Connaughton, Daniel P.
2
Doyle, Jason
2
Felbert, Aaron von
2
Hoegele, Daniel
2
Jain, Varsha
2
Jang, Wonseok
2
Kaplanidou, Kyriaki
2
Koo, Jakeun
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Kwak, Dae Hee
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Larkin, Benjamin
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Na, Sangwon
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Nüesch, Stephan
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Sasaki, Masaru
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Schmidt, Sascha Leonard
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Schreyer, Dominik
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Sotiriadou, Popi
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
4
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
5
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
6
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
7
Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S.
- In:
Sport management review
18
(
2015
)
3
,
pp. 331-342
Persistent link: https://www.econbiz.de/10011381858
Saved in:
8
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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