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person:"Fritz, Wolfgang"
~person:"Baier, Daniel"
~subject:"Markteintritt"
~subject:"Online-Handel"
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Search: subject_exact:"Elektronischer Markt"
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Markteintritt
Online-Handel
Electronic Commerce
36
E-commerce
32
Online retailing
22
Deutschland
19
Germany
17
Internet
15
Online-Marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
11
Theory
11
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9
Mobile Marketing
9
Mobile marketing
9
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6
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6
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5
Telemarketing
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Handelsmarketing
4
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Marketingmanagement
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Retail marketing
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Business economics
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Consumer products distribution
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Konsumgüterhandel
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Fritz, Wolfgang
Baier, Daniel
Heinemann, Gerrit
52
Hackl, Franz
27
Cavallo, Alberto
25
Jin, Ginger Zhe
22
Winter-Ebmer, Rudolf
22
Einav, Liran
19
Rabinovich, Elliot
19
Usman, Osly
19
Gallino, Santiago
18
Ghose, Anindya
18
Law, Chun Hung Roberts
17
Tan, Yong
17
Ba, Sulin
16
Benbasat, Izak
16
Kalia, Prateek
16
Levin, Jonathan
16
Martens, Bertin
16
Sundaresan, Neel
16
Alt, Rainer
15
Bauer, Hans H.
15
Breugelmans, Els
15
Dennis, Charles
15
Duch-Brown, Néstor
15
Guo, Xiaolong
15
Kumar, Dr. Vinay
15
Kummer, Michael E.
15
Moreno, Antonio
15
Pavlou, Paul A.
15
Kollmann, Tobias
14
Kukar-Kinney, Monika
14
Cebollada, Javier
13
Dwivedi, Yogesh Kumar
13
Hudetz, Kai
13
Liu, Yong
13
Rudolph, Thomas
13
Schramm-Klein, Hanna
13
Viswanathan, Siva
13
Campo, Katia
12
Chen, Jianqing
12
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Journal of retailing and consumer services
7
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
3
Advanced technologies management for retailing : frameworks and cases
1
International marketing review
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Technological forecasting & social change : an international journal
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
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ECONIS (ZBW)
25
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1
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
2
Does sustainability really matter to consumers? : assessing the importance of online shop and apparel product attributes
Rausch, Theresa
;
Baier, Daniel
;
Wening, Stefanie
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012665865
Saved in:
3
How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
Saved in:
4
How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Baier, Daniel
;
Rese, Alexandra
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012389991
Saved in:
5
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
6
Online shopping continuance after COVID-19 : a comparison of Canada, Germany and the United States
Shaw, Norman
;
Eschenbrenner, Brenda
;
Baier, Daniel
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013401746
Saved in:
7
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
Saved in:
8
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
9
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
10
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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