//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Günter, Bernd"
~person:"Ruyter, Ko de"
~person:"Svensson, Göran"
~type:"article"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
78
Relationship marketing
78
Lieferantenmanagement
28
Supplier relationship management
28
Customer satisfaction
26
Kundenzufriedenheit
26
Confidence
16
Theorie
16
Theory
16
Vertrauen
16
B-to-B-Marketing
13
Business-to-business marketing
13
Consumer behaviour
12
Deutschland
12
Germany
12
Konsumentenverhalten
12
Customer value
11
Kundenwert
11
Kundenmanagement
10
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Job satisfaction
8
Kosten-Nutzen-Analyse
8
Market research
8
Marketing management
8
Marketingmanagement
8
Marktforschung
8
Shareholder Value
8
Shareholder value
8
trust
8
Beschwerdemanagement
7
Complaint management
7
Salespeople
7
Selling
7
Verkauf
7
Verkaufspersonal
7
more ...
less ...
Online availability
All
Undetermined
37
Free
3
Type of publication
All
Article
Book / Working Paper
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
13
Book section
13
Aufsatzsammlung
8
Collection of articles of several authors
4
Handbook
4
Handbuch
4
Sammelwerk
4
Hochschulschrift
3
Thesis
3
Case study
1
Fallstudie
1
Lehrbuch
1
more ...
less ...
Language
All
English
54
German
24
Author
All
Günter, Bernd
Ruyter, Ko de
Svensson, Göran
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
more ...
less ...
Published in...
All
The journal of business & industrial marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
International journal of business excellence
3
Journal of marketing
3
Journal of service research : JSR
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
International journal of business excellence : IJBEX
2
Journal of business research : JBR
2
Journal of retailing
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
African journal of economic and management studies : AJEMS
1
Contemporary research in e-branding
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of contemporary marketing science
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing in kleinen und mittleren Unternehmen
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Psychology & marketing
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
South African journal of economic and management sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
6
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
7
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
8
Grundlagen und Strategie
Günter, Bernd
;
Römhild, Julia
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10014230044
Saved in:
9
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->