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person:"Groeger, Lars"
~language:"eng"
~person:"Gu, Bin"
~person:"Li, Hengyun"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
23
Virales Marketing
23
Internet marketing
14
Online-Marketing
14
Social Web
12
Social web
12
Online retailing
9
Online-Handel
9
Consumer behaviour
7
Konsumentenverhalten
7
Gastronomie
5
Restaurant industry
5
Online review
4
Personalisierung
4
Personalization
4
Customer satisfaction
3
Emotion
3
Kundenzufriedenheit
3
Social network
3
Soziales Netzwerk
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Customer engagement
2
Facebook
2
Film industry
2
Filmwirtschaft
2
Forecasting model
2
Hotel industry
2
Hotellerie
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online reviews
2
Prognoseverfahren
2
Relationship marketing
2
Restaurant
2
Review length
2
Web analytics
2
Webanalyse
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Groeger, Lars
Gu, Bin
Li, Hengyun
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Hu, Nan
8
Jayawardhena, Chanaka
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Jin, Ginger Zhe
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International journal of hospitality management
7
Tourism management : research, policies, practice
3
Information systems research : ISR
2
Decision Support Systems
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing
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Word of mouth and social media
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ECONIS (ZBW)
23
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
4
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
5
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
6
Restaurants' motivations to solicit fake reviews : a competition perspective
Zhang, Ziqiong
;
Li, Yuanshuo
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227711
Saved in:
7
Not all words are beneficial : the impact of management response contents on customer engagement behavior
Zhang, Zili
;
Li, Hengyun
;
Yang, Yang
;
Xu, Yukuan
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012436041
Saved in:
8
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
9
Online persuasion of review emotional intensity : a text mining analysis of restaurant reviews
Li, Hengyun
;
Liu, Hongbo
;
Zhang, Zili
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293759
Saved in:
10
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
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