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person:"Guinalíu, Miguel"
~person:"Rana, Nripendra P."
~person:"Ruyter, Ko de"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Virtuelle Community"
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Social Web
34
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34
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17
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11
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11
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Guinalíu, Miguel
Rana, Nripendra P.
Ruyter, Ko de
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
23
Loureiro, Sandra Maria Correia
21
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
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Harrigan, Paul
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Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
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Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Flavián Blanco, Carlos
15
Laurell, Christofer
15
Whinston, Andrew B.
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Dennis, Alan
14
Dhir, Amandeep
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Haenlein, Michael
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Vrontis, Demetris
14
Akram, Umair
13
Stephen, Andrew T.
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Hinz, Oliver
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Kane, Gerald C.
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Lu, Yaobin
12
Luo, Xin
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Sandström, Christian
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Saxton, Gregory D.
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Berthon, Pierre R.
11
Casaló, Luis V.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
Schweidel, David A.
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Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
3
International journal of electronic commerce : IJEC
2
Journal of service research : JSR
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of retailing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
34
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
3
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
4
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
5
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
6
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
7
Examining the effects of enterprise social media on operational and social performance during environmental disruption
Dwivedi, Yogesh Kumar
;
Shareef, Mahmud Akhter
;
Akram, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334954
Saved in:
8
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
9
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
10
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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