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person:"Helm, Roland"
~person:"Meißner, Martin"
~person:"Toubia, Olivier"
~person:"Vandebroek, Martina"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint-Analyse
47
Conjoint analysis
46
Theorie
22
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14
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14
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12
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conjoint analysis
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Helm, Roland
Meißner, Martin
Toubia, Olivier
Vandebroek, Martina
Huber, Frank
35
Herrmann, Andreas
28
Sattler, Henrik
28
Baier, Daniel
24
Gustafsson, Anders
24
Teichert, Thorsten
22
Goos, Peter
20
Eggers, Felix
17
Green, Paul E.
17
Steiner, Winfried J.
17
Rao, Vithala R.
15
Allenby, Greg M.
14
Bauer, Hans H.
14
Brusch, Michael
13
Wedel, Michel
13
Steiner, Michael
12
Louviere, Jordan J.
11
Lusk, Jayson L.
11
Skiera, Bernd
11
Hundsdoerfer, Jochen
10
DeSarbo, Wayne S.
9
Gaul, Wolfgang
9
Moskowitz, Howard R.
9
Shepherd, Dean A.
9
Vandebroek, Martina L.
9
Voeth, Markus
9
Backhaus, Klaus
8
Dellaert, Benedict G. C.
8
Gensler, Sonja
8
Hauser, John R.
8
Hensel-Börner, Susanne
8
Kessels, Roselinde
8
Schlereth, Christian
8
Srinivasan, V.
8
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8
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8
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
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9
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4
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3
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3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Conjoint measurement : methods and applications
1
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1
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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1
Jenaer Schriften zur Wirtschaftswissenschaft
1
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1
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1
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1
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1
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1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
46
RePEc
1
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1
The more you ask, the less you get : when additional questions hurt external validity
Li, Ye
;
Krefeld-Schwalb, Antonia
;
Wall, Daniel G.
; …
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 963-982
Persistent link: https://www.econbiz.de/10013389274
Saved in:
2
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
3
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
4
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
5
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
6
A comparison of two-stage segmentation : methods for choice-based conjoint data ; a simulation study
Crabbe, Marjolein
;
Jones, Bradley
;
Vandebroek, Martina
-
2011
Persistent link: https://www.econbiz.de/10009010181
Saved in:
7
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
8
Effect of choice complexity on design efficiency in conjoint choice experiments
Danthurebandara, Vishva Manohara
;
Yu, Jie
;
Vandebroek, …
-
2010
Persistent link: https://www.econbiz.de/10008989151
Saved in:
9
A comparison of different Bayesian design criteria to compute efficient conjoint choice experiments
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
-
2008
Persistent link: https://www.econbiz.de/10003977597
Saved in:
10
Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart
(
contributor
);
Goos, Peter
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003621822
Saved in:
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