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person:"Helmig, Bernd"
~person:"Han, Heesup"
~person:"Loureiro, Sandra Maria Correia"
~person:"Svensson, Göran"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
129
Relationship marketing
129
Consumer behaviour
66
Konsumentenverhalten
66
Customer satisfaction
63
Kundenzufriedenheit
63
Brand management
32
Markenführung
32
Dienstleistungsqualität
30
Service quality
30
Brand image
26
Confidence
26
Markenimage
26
Vertrauen
26
Lieferantenmanagement
22
Supplier relationship management
22
Brand
18
Hotel industry
18
Hotellerie
18
Markenartikel
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Satisfaction
15
Brand loyalty
13
Markentreue
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satisfaction
13
Emotion
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trust
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Airline
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Arbeitszufriedenheit
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B-to-B-Marketing
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Business-to-business marketing
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Fluggesellschaft
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Hospital
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Job satisfaction
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Krankenhaus
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Social web
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114
German
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Helmig, Bernd
Han, Heesup
Loureiro, Sandra Maria Correia
Svensson, Göran
Bruhn, Manfred
124
Homburg, Christian
111
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
55
Bauer, Hans H.
51
Herrmann, Andreas
50
Stauss, Bernd
48
Hollebeek, Linda D.
46
Piller, Frank T.
46
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Eggert, Andreas
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Grönroos, Christian
31
Mittal, Vikas
31
Thaichon, Park
31
Kleinaltenkamp, Michael
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Belz, Christian
29
Georgi, Dominik
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Matzler, Kurt
28
Payne, Adrian
28
Reinartz, Werner J.
28
Sheth, Jagdish N.
28
Grewal, Dhruv
27
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International journal of hospitality management
19
Journal of travel and tourism marketing
18
Journal of promotion management : innovations in planning and applied research
7
International journal of contemporary hospitality management
6
Journal of retailing and consumer services
6
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of hospitality marketing & management
4
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
International journal of business excellence
3
International journal of business excellence : IJBEX
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
African journal of economic and management studies : AJEMS
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Cogent business & management
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-business : state of the art of ICT based challenges and solutions
1
European business review
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business and globalisation : IJBG
1
International journal of business governance and ethics : IJBGE
1
International journal of business performance management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
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ECONIS (ZBW)
129
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
9
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
10
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
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