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person:"Johansson, Johny K."
~subject:"2008"
~subject:"Interkulturelles Management"
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Interkulturelles Management
Internationales Marketing
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Johansson, Johny K.
Usunier, Jean-Claude
12
Ball, Donald A.
7
Lee, Julie Anne
6
Gelbrich, Katja
5
Geringer, John Michael
5
Minor, Michael
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Barrio-García, Salvador del
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McGraw-Hill/Irwin series in marketing
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Handbook of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
2
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
Saved in:
3
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
4
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
5
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
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