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person:"Keller, Kevin Lane"
~person:"Best, Roger J."
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
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Consumer behaviour
Corporate reputation
Marketing management
46
Marketingmanagement
46
Marketing
23
Brand management
18
Markenführung
18
Marketing theory
14
Marketingtheorie
14
Konsumentenverhalten
13
Theorie
12
Theory
12
USA
10
United States
10
Brand image
7
Markenimage
7
Management
6
Produktmanagement
6
Competitive strategy
5
Product management
5
Strategisches Management
5
Wettbewerbsstrategie
5
Beziehungsmarketing
4
Brand extension
4
Markenartikel
4
Markenpolitik
4
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Marktforschung
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English
15
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Keller, Kevin Lane
Best, Roger J.
Balmer, John M. T.
14
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Melewar, T. C.
9
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Podnar, Klement
7
Vrontis, Demetris
7
Balmer, John M.T.
6
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Foroudi, Pantea
5
Gao, Tao
5
Kim, Kyung Hoon
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
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Measuring and managing brands
3
Brand management ; Vol. 2
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
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ECONIS (ZBW)
15
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1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
6
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
7
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
8
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
9
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
10
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
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