//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Müller, Michael"
~person:"Cunningham, George B."
~person:"Kunkel, Thilo"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Leistungssportler"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Athletes
19
Sportler
19
Brand management
10
Markenführung
10
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
Social Web
7
Social web
7
social media
6
Sport
5
Sports
5
Internet marketing
4
Online-Marketing
4
Sport organization
4
Sportmarketing
4
Sportorganisation
4
Sports marketing
4
USA
4
United States
4
Beziehungsmarketing
3
Relationship marketing
3
Advertising effects
2
Athlete branding
2
Credibility
2
Deutschland
2
Football
2
Fußball
2
Germany
2
Glaubwürdigkeit
2
Higher education institution
2
Hochschule
2
Leistungsmotivation
2
Werbewirkung
2
Work motivation
2
athlete brand
2
brand architecture
2
qualitative research
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
11
Free
4
Type of publication
All
Article
16
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
17
German
2
Author
All
Müller, Michael
Cunningham, George B.
Kunkel, Thilo
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Arcidiacono, Peter
13
Feess, Eberhard
13
Kinsler, Josh
13
Ko, Yong Jae
13
Ransom, Tyler
12
Torgler, Benno
12
Mühlheußer, Gerd
11
Brandes, Leif
10
Dietl, Helmut
10
Sotiriadou, Popi
10
De Bosscher, Veerle
9
Depken, Craig A.
9
Franck, Egon
9
Hill, James Richard
9
Lee, Joon Sung
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
9
Krautmann, Anthony Charles
8
Lang, Markus
8
Sommers, Paul M.
8
Breuer, Christoph
7
Nüesch, Stephan
7
Cohen, Alma
6
Dilger, Alexander
6
Eggers, Austin F.
6
Fink, Janet S.
6
Johnson, Candon
6
Kiefer, Stephanie
6
Landais, Camille
6
Levy, Nadav
6
Maguire, Joseph A.
6
Pitts, Joshua D.
6
Principe, Francesco
6
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
3
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
4
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
5
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
6
State-level politics and bias predict transgender athlete bans
Garrison, Kelsey M.
;
Cunningham, George B.
- In:
Journal of sport management : the official journal of …
38
(
2023
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10014525799
Saved in:
7
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
8
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
9
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
10
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->