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person:"Müller, Michael"
~person:"Hill, James Richard"
~person:"Kunkel, Thilo"
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Search: subject_exact:"Leistungssportler"
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Athletes
22
Sportler
22
Brand management
10
Markenführung
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7
Social web
7
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
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Professional sports
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social media
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Erwerbsverlauf
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Ethnic discrimination
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NBA
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1989-1999
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Müller, Michael
Hill, James Richard
Kunkel, Thilo
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Arcidiacono, Peter
13
Feess, Eberhard
13
Kinsler, Josh
13
Ko, Yong Jae
13
Ransom, Tyler
12
Torgler, Benno
12
Mühlheußer, Gerd
11
Brandes, Leif
10
Dietl, Helmut
10
Sotiriadou, Popi
10
De Bosscher, Veerle
9
Depken, Craig A.
9
Franck, Egon
9
Lee, Joon Sung
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
9
Krautmann, Anthony Charles
8
Lang, Markus
8
Sommers, Paul M.
8
Breuer, Christoph
7
Nüesch, Stephan
7
Cohen, Alma
6
Cunningham, George B.
6
Dilger, Alexander
6
Eggers, Austin F.
6
Fink, Janet S.
6
Johnson, Candon
6
Kiefer, Stephanie
6
Landais, Camille
6
Levy, Nadav
6
Maguire, Joseph A.
6
Pitts, Joshua D.
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European Sport management quarterly : ESMQ
6
Department of Economics working paper
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Economic inquiry : journal of the Western Economic Association International
1
International journal of sport finance
1
Journal of sports economics
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Southern economic journal
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The review of black political economy
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ECONIS (ZBW)
22
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1
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10
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22
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
3
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
4
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
8
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
Is there a wage premium or wage discrimination for foreign-born players in the NBA?
Hill, James Richard
;
Groothuis, Peter Andrew
-
2016
Persistent link: https://www.econbiz.de/10011527441
Saved in:
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