//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Park, C. Whan"
~person:"Han, Heesup"
~subject:"Coronavirus"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Coronavirus
Relationship marketing
Brand management
47
Markenführung
47
Consumer behaviour
36
Konsumentenverhalten
36
Brand image
28
Markenimage
28
Brand
16
Markenartikel
16
Beziehungsmarketing
15
Brand loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markentreue
7
Hotel industry
5
Hotellerie
5
Brand extension
4
Markentransfer
4
Marketing management
4
Marketingmanagement
4
Perception
4
Wahrnehmung
4
Advertising effects
3
Brand prestige
3
COVID-19
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Cruise
3
Customer integration
3
Dienstleistungsqualität
3
Gastronomie
3
Kreuzfahrt
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Markenpolitik
3
Marketing theory
3
Marketingtheorie
3
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Language
All
English
15
Author
All
Park, C. Whan
Han, Heesup
Loureiro, Sandra Maria Correia
23
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Khan, Imran
12
Fournier, Susan
11
Guzman, Francisco
11
Japutra, Arnold
11
Kumar, Vikas
11
Kunkel, Thilo
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Prentice, Catherine
7
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Kim, Jinkyung Jenny
6
Lee, Seonjeong
6
more ...
less ...
Institution
All
Society for Consumer Psychology.
1
Published in...
All
International journal of hospitality management
3
Handbook of brand relationships
2
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Tourism and hospitality research : the surrey quarterly review
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
Kim, Seoyoung
;
Ham, Sunny
;
Moon, Hyeyoung
;
Chua, Bee-Lia
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011988497
Saved in:
8
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
9
A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup
;
Lee, JungHoon
;
Hwang, Jinsoo
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
Saved in:
10
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->