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person:"Petersen, Bent"
~person:"Benito, Gabriel R. G."
~person:"Guercini, Simone"
~subject:"International business"
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International business
International market entry
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Petersen, Bent
Benito, Gabriel R. G.
Guercini, Simone
Cavusgil, S. Tamer
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International marketing review
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International marketing in the fast changing world
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ECONIS (ZBW)
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1
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
Saved in:
2
Foreign operation methods : theory, analysis, strategy
Welch, Lawrence S.
;
Benito, Gabriel R. G.
;
Petersen, Bent
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011781149
Saved in:
3
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
4
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
5
Value creation logics and internationalization of service firms
Ørberg Jensen, Peter D.
;
Petersen, Bent
- In:
International marketing review
31
(
2014
)
6
,
pp. 557-575
Persistent link: https://www.econbiz.de/10010467202
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