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person:"Reichwald, Ralf"
~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
~person:"Meißner, Martin"
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Virtual reality
19
Virtuelle Realität
19
Consumer behaviour
10
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6
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6
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4
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Reichwald, Ralf
Chylinski, Mathew
Holtbrügge, Dirk
Meißner, Martin
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Priddat, Birger P.
8
Ruyter, Ko de
8
Fiedler, Marina
7
Wagner, Gert G.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Ibáñez-Sánchez, Sergio
6
Leimeister, Jan Marco
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Orús, Carlos
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Pantano, Eleonora
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Schenk, Michael
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Vartiainen, Matti
6
Wood, Natalie T.
6
Bell, David
5
Heller, Jonas
5
Innocenti, Alessandro
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Kaluza, Bernd
5
Lee, Seung Hwan Mark
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Lehdonvirta, Vili
5
McLean, Graeme J.
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Pannicke, Danny
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Papagiannidis, Savvas
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Rao, N. Raghavendra
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Reiß, Michael
5
Scholz, Christian
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Barhorst, Jennifer Brannon
4
Bauer, Hans H.
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Bennett, Elisabeth E.
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Journal of business research : JBR
3
Gabler Edition Wissenschaft
2
Psychology & marketing
2
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
2
Australasian marketing journal
1
European journal of international management : EJIM
1
Globalisierung, veränderte Arbeitsorganisation und Berufswandel : IAB-Kontaktseminar vom 8. - 12.11.1999 am Soziologischen Forschungsinstitut (SOFI) an der Georg-August-Universität Göttingen
1
Information systems research : ISR
1
Journal of global mobility : the home of expatriate management research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of retailing
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Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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ECONIS (ZBW)
19
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
Bridging distance through zooming? : the use of virtual assignments in multinational corporations
Wicht, Luisa
;
Holtbrügge, Dirk
- In:
Journal of global mobility : the home of expatriate …
11
(
2023
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014311567
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
6
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
7
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
8
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
9
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
10
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
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