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person:"Stanoevska-Slabeva, Katarina"
~person:"Ozuem, Wilson"
~type:"article"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Social Web
21
Social web
21
Beziehungsmarketing
6
Relationship marketing
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Consumer behaviour
5
Fashion
5
Internet marketing
5
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Stanoevska-Slabeva, Katarina
Ozuem, Wilson
Dwivedi, Yogesh Kumar
28
Füller, Johann
27
Hajli, Nick
22
Law, Chun Hung Roberts
22
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Rita, Paulo
19
Flavián Blanco, Carlos
18
Harrigan, Paul
18
Pitt, Leyland F.
18
Agnihotri, Raj
17
Laurell, Christofer
16
Qiu, Liangfei
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Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Leimeister, Jan Marco
15
Vrontis, Demetris
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Krcmar, Helmut
14
Möslein, Kathrin
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Wirtz, Bernd W.
14
Akram, Umair
13
Etter, Michael
13
Hollebeek, Linda D.
13
Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Casaló, Luis V.
12
Constantinides, Efthymios
12
Kane, Gerald C.
12
Lu, Yaobin
12
Skiera, Bernd
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Computer-mediated marketing strategies : social media and online brand communities
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Leveraging computer-mediated marketing environments
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Qualitative market research : an international journal
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The journal of brand management : an international journal
1
Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
1
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ECONIS (ZBW)
21
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
3
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
4
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
5
The role of social media in internet banking transition during COVID-19 pandemic : using multiple methods and sources in qualitative research
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502713
Saved in:
6
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
7
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
8
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
9
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
10
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
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