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person:"Walsh, Gianfranco"
~person:"Tkaczynski, Aaron"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
14
Marktsegmentierung
14
Cluster analysis
10
Clusteranalyse
10
Consumer behaviour
4
Konsumentenverhalten
4
Norway
4
Norwegen
4
Ecotourism
3
Tourism
3
Tourismus
3
market segmentation
3
Ökotourismus
3
Beziehungsmarketing
2
Deutschland
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Dienstleistungssektor
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Germany
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Holiday behaviour
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Nature-based tourism
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Preferences
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Relationship marketing
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Service industry
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Social Marketing
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Social marketing
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Tourism industry
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Tourismuswirtschaft
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Two-step cluster analysis
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TwoStep cluster analysis
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Urlaubsverhalten
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2005
1
Activities
1
Activity market segmentation
1
Adolescents
1
Advertising effects
1
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
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Big event
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Christian
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Walsh, Gianfranco
Tkaczynski, Aaron
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Rogers, John H.
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Pepels, Werner
8
Simkin, Lyndon
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
7
Spann, Martin
7
Bekaert, Geert
6
Chawla, Deepak
6
Degryse, Hans
6
Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
6
Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kesting, Tobias
6
Kruger, Martinette
6
Malamud, Semyon
6
Manso, Gustavo
6
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing : ZFP ; journal of research and management
1
Reputation Management
1
Segmentation in social marketing : process, methods and application
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Segmenting potential nature-based tourists based on temporal factors : the case of Norway
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10010484818
Saved in:
5
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
6
A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
7
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
8
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
9
Event segmentation : a review and research agenda
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 426-434
Persistent link: https://www.econbiz.de/10008798067
Saved in:
10
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
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