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source:"econis"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Preisdifferenzierung"
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Beziehungsmarketing
Preisdifferenzierung
Bundling strategy
736
Leistungsbündel
736
Theorie
163
Theory
163
Business services
146
Unternehmensdienstleistung
146
Servitization
138
Industrie
137
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135
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115
Pricing strategy
115
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90
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89
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84
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84
Consumer behaviour
72
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72
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68
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56
Supplier relationship management
56
Dienstleistungsqualität
55
Price discrimination
55
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55
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54
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52
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52
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Digitalisierung
46
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44
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39
Business-to-business marketing
39
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39
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37
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Roth, Stefan
4
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3
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3
Yang, Feng
3
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2
Chen, Ting
2
Evanschitzky, Heiner
2
Fargnoli, Mario
2
Ferrer O., Juan Carlos
2
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2
Guo, Xiaolong
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Banciu, Mihai
1
Baumgartner, Bernhard
1
Behl, Abhishek
1
Bhargava, Hemant K.
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of revenue and pricing management
5
SpringerLink / Bücher
5
International journal of production research
4
International journal of industrial organization
3
International journal of production economics
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Discussion paper / Centre for Economic Policy Research
2
European journal of operational research : EJOR
2
International journal of business environment : IJBE
2
International marketing review
2
Journal of the Operational Research Society
2
Manufacturing & service operations management : M & SOM
2
Operations research
2
Service business
2
Springer eBook Collection / Business and Economics
2
American economic journal : a journal of the American Economic Association
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Annual review of economics
1
Applications of management science : Vol. 21
1
Arts and the market
1
California management review
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
1
Electronic commerce research
1
Global perspectives on service science: Japan
1
Information economics and policy : IEP
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of operations & production management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of product lifecycle management : IJPLM
1
International journal of services and operations management : IJSOM
1
Journal of economic theory
1
Journal of management & governance
1
Journal of management information systems : JMIS
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
5
Strategic price bundling for online retail platforms considering consumer behavior of valuation discount
Chen, Ting
;
Guo, Xiaolong
;
Yang, Feng
;
Tian, Lin
- In:
Journal of the Operational Research Society
74
(
2023
)
12
,
pp. 2648-2664
Persistent link: https://www.econbiz.de/10014446211
Saved in:
6
Supplier versus platform bundling : optimal strategies under agency selling
Tang, Yuanzhao
;
Perera, Sandun C.
;
Cao, Qingning
;
Ji, Xiang
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014487557
Saved in:
7
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
8
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
9
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
10
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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