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source:"econis"
~accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Vertriebsweg"
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Search: subject_exact:"Cross-channel marketing"
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Internet marketing
Vertriebsweg
Multichannel strategy
179
Multikanalvertrieb
179
Einzelhandel
99
Retail trade
99
Beziehungsmarketing
96
Relationship marketing
96
Online retailing
79
Online-Handel
79
Consumer behaviour
61
Konsumentenverhalten
61
Distribution channel
54
Omnichannel retailing
27
Omnichannel
26
Mehrgleisiger Vertrieb
21
Electronic Commerce
20
Customer analysis
18
Dienstleistungsqualität
18
Kundenanalyse
18
Service quality
18
Lieferkette
17
Supply chain
17
E-commerce
16
Customer satisfaction
15
Kundenzufriedenheit
15
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14
Marketingmanagement
14
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13
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12
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Germany
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Online-Marketing
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USA
12
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Digitalisierung
11
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10
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10
Strategisches Management
9
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8
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Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Elias, Carola Anna
2
Fan, Hua
2
Gallino, Santiago
2
Gao, Fei
2
Gao, Wei
2
Gizycki, Vittoria von
2
Ketzenberg, Michael
2
Li, Wenqian
2
Li, Zonghuo
2
McClelland, Bob
2
Mosca, Fabrizio
2
Nguyen Hoang Thuan
2
Trenz, Manuel
2
Yen, Yung-Shen
2
Zielke, Stephan
2
Çengel, Özgür
2
Abrudan, Ioana Nicoleta
1
Agrawal, Vishal V.
1
Akter, Shahriar
1
Alamäki, Ari
1
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Chan, Tommy K. H.
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Chong, Alain Yee Loong
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Chung, Kyunghwa
1
Cui, Shiliang
1
Dabija, Dan Cristian
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Dalla Pozza, Ilaria
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Defee, C. Clifford
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Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
3
International journal of retail and distribution management
3
Journal of retailing
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
The international review of retail, distribution and consumer research
3
Global marketing strategies for the promotion of luxury goods
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of business research : JBR
2
Journal of operations management
2
MIS quarterly
2
SpringerLink / Bücher
2
A Research Agenda for Service Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Benchmarking : an international journal
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Emerald insight
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Progress in IS
1
Service science
1
Springer eBook Collection / Business and Economics
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
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1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
5
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
6
Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
Saved in:
7
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
8
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
9
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
10
Channel transparency and omnichannel retailing : the impact of sharing retail store product availability information
Ren, Xinyi
;
Windle, Robert J.
;
Evers, Philip T.
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 217-245
Persistent link: https://www.econbiz.de/10014293330
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