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source:"econis"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"fra"
~subject:"Consumer behaviour"
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Search: subject_exact:"Narratives Interview"
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Consumer behaviour
Narrative Methode
27
Narrative method
27
Konsumentenverhalten
14
Storytelling
8
Advertising effects
4
Internet marketing
4
Narrative transportation
4
Online-Marketing
4
Werbewirkung
4
Advertising
3
Selbstevaluation
3
Self-assessment
3
Werbung
3
Brand management
2
Credibility
2
Crowdfunding
2
Emotion
2
Ethnologie
2
Ethnology
2
Glaubwürdigkeit
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Narrative persuasion
2
Public relations
2
Religion
2
Rhetoric
2
Rhetorik
2
Social Web
2
Social web
2
Tourism
2
Tourismus
2
Viral marketing
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Virales Marketing
2
Öffentlichkeitsarbeit
2
Actual knowledge
1
Advertising planning
1
Aftermarkets
1
Anthropomorphism
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Hamby, Anne
2
Merchant, Altaf
2
Al-Abdin, Ahmed
1
Badrinarayanan, Vishag
1
Barnes, Jesse
1
Bove, Liliana L.
1
Brinberg, David
1
Brown, Stephen
1
Chen, Jin
1
Chiu, Hung-Chang
1
Choi, Sunmee
1
Daniloski, Kim
1
Dessart, Laurence
1
Ford, John B.
1
Gour, Mohit
1
Hsieh, Yi-Ching
1
Hu, Han-fen
1
Hunter-Jones, Philippa
1
Krishen, Anjala S.
1
Lai, Yi-Ting
1
Lee, Na Young
1
Lei, Jing
1
Lewin, Daniel
1
Martin, Drew
1
Moradi, Masoud
1
Moreau, Patrick
1
Noble, Stephanie M.
1
Olsen, Barbara
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Orazi, Davide
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Orazi, Davide C.
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Pitardi, Valentina
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Rose, Gregory
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Sargeant, Adrian
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Sudbury-Riley, Lynn
1
Sun, Yuan
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Sundar, S. Shyam
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Tang, Yun-Chia
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Yin, Chin-Ching
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Journal of business research : JBR
Psychology & marketing
7
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
4
The journal of product & brand management
4
Advances in culture, tourism and hospitality research
3
Health marketing quarterly
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Tourism management : research, policies, practice
3
Discussion paper
2
European journal of marketing
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Journal of the Association for Consumer Research : JACR
2
Marketing : ZFP ; journal of research and management
2
Service business
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Applying business intelligence and innovation to entrepreneurship
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Business horizons
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Cracking the code : leveraging consumer psychology to drive profitability
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Discussion papers / CEPR
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Economics & finance notes
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Economics : the open-access, open-assessment journal
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Emerald insight
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European Advertising Academy
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European journal of marketing : EJM
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Global business and finance review
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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Health care management review : HCM review
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ECONIS (ZBW)
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1
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
2
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
3
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
4
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
5
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
6
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
7
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
8
Conceptualizing experiential luxury in palliative care : pathographies of liminal space, cathedral, and community
Sudbury-Riley, Lynn
;
Hunter-Jones, Philippa
;
Al-Abdin, Ahmed
- In:
Journal of business research : JBR
116
(
2020
),
pp. 446-457
Persistent link: https://www.econbiz.de/10012257642
Saved in:
9
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
10
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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