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subject:"Öffentlichkeitsarbeit"
~institution:"American Marketing Association"
~institution:"Symposium Industrielle Kommunikation <1977, Darmstadt>"
~subject:"Theory"
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Search: subject_exact:"Marketingpolitik"
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Öffentlichkeitsarbeit
Theory
Marketing
94
Marketing management
57
Marketingmanagement
57
Marketingtheorie
30
Consumer behaviour
28
Konsumentenverhalten
28
Marketing theory
28
Marktforschung
19
USA
19
United States
19
Market research
18
Theorie
15
Kongress
14
Verkauf
13
Selling
12
Beziehungsmarketing
9
Relationship marketing
9
Werbung
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Absatz
7
Internationales Marketing
7
Digitalisierung
6
Digitization
6
International marketing
6
Knowledge management
6
Welt
6
Wissensmanagement
6
World
6
Advertising
5
Artificial intelligence
5
Aufsatzsammlung
5
Corporate Social Responsibility
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Corporate social responsibility
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Konferenzschrift
11
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7
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Graue Literatur
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English
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Hielscher, Udo
2
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1
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1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Shimp, Terence A.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
Symposium Industrielle Kommunikation <1977, Darmstadt>
Springer Fachmedien Wiesbaden
14
Fördergesellschaft Marketing an der Universität Augsburg
10
Erasmus Research Institute of Management
7
National Bureau of Economic Research
5
Duncker & Humblot
4
Econometrisch Instituut <Rotterdam>
4
Springer-Verlag GmbH
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Bildungswissenschaftliche Hochschule Flensburg
3
Chartered Institute of Marketing
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
International Association of Business Communicators
3
USA / Department of Agriculture
3
Universität Duisburg <1980-2002>
3
Verlag Franz Vahlen
3
American Management Association
2
European Communication Council
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Federal Trade Commission
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Gesellschaft für Innovatives Marketing
2
IGI Global
2
INSEAD
2
NetLibrary, Inc
2
Springer Gabler <Firma>
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie Führung und Kommunikation
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arbeitskreis Sportökonomie
1
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
Fall conference / Proceedings
1
Proceedings of the ... AMA annual marketing conference
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
7
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
8
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
9
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
1
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