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subject:"Öffentlichkeitsarbeit"
~person:"Bang, Nguyen"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
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Öffentlichkeitsarbeit
Corporate social responsibility
Markenführung
Brand architecture
6
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6
Markenarchitektur
6
Corporate reputation
5
Firmenimage
5
Corporate Social Responsibility
2
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2
Corporate culture
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Strategisches Management
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organization management
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Airline
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Bang, Nguyen
Balmer, John M. T.
33
Melewar, T. C.
13
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Miller, Dale
6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burghausen, Mario
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
3
Navare, Jyoti
3
Peitz, Martin
3
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International studies of management and organization
3
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
The marketing review
1
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ECONIS (ZBW)
6
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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