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subject:"Advertising"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Linguistik"
~subject:"Marketing management"
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Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
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Journal of the Operational Research Society
11
Discussion paper series / IZA
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Economic research
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The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
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European journal of international management : EJIM
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Marketing letters : a journal of research in marketing
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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International journal of cross cultural management : CCM
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International journal of production research
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Journal of marketing
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Journal of world business : JWB
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Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
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Working paper / National Bureau of Economic Research, Inc.
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Bridging linguistics and economics
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Corporate communications : an international journal
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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European journal of operational research : EJOR
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IZA world of labor : evidence-based policy making
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International business review : the official journal of the European International Business Academy
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International journal of hospitality management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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The international journal of human resource management
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The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Beiträge zur Controlling-Forschung
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Critical perspectives on international business
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1
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
2
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
3
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
4
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
5
Unconscious transfer of meaning to brands
Galli, Maria
;
Gorn, Gerald J.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009259731
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