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subject:"Aufsatzsammlung"
~subject:"USA"
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Search: subject_exact:"Interaktive Medien"
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Aufsatzsammlung
USA
Interaktive Medien
497
Interactive media
467
Online-Marketing
89
Internet marketing
87
Consumer behaviour
82
Konsumentenverhalten
82
Internet
68
Social Web
66
Social web
66
Deutschland
64
Electronic Commerce
63
Germany
63
E-commerce
61
Beziehungsmarketing
55
Relationship marketing
55
Theorie
50
Theory
50
Advertising effects
38
Werbewirkung
38
Multimedia
36
Online retailing
35
Online-Handel
35
Marketing management
32
Marketingmanagement
32
United States
32
Brand management
30
Markenführung
30
Website
27
Kommunikation
26
Media usage
26
Mediennutzung
26
Digital media
25
Digitale Medien
25
Mobile marketing
22
Mobile Marketing
21
E-Learning
20
Informationstechnik
20
Communication
19
Social relations
19
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Undetermined
4
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Article
26
Book / Working Paper
9
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
8
Book section
8
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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1
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English
30
German
5
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All
Beckert, Bernd
2
Chiagouris, Larry
2
Papagiannidis, Savvas
2
Theodoulou, Theodoulos
2
Anda, Béla
1
Baron, Shawn D.
1
Breiter, Andreas
1
Brouwer, Caryb
1
Bryer, Thomas A.
1
Burton, Suzan
1
Chen, Baiyun
1
Cherrier, Béatrice
1
Cook, Andy
1
Davis, Robert
1
Deering, Anne
1
Dransfeld, Henning
1
Edell, Julie A.
1
Endrös, Stefan
1
Ferguson, Douglas A.
1
Fisher, Kristie J.
1
Flammer, Caroline
1
Freyermuth, Gundolf S.
1
Fuller, Tom
1
Garbayo, Amaya
1
Gooley, Christopher G.
1
Gopalakrishna, Pradeep
1
Greer, Clark F.
1
Hagen, Martin
1
Hall, Anne van
1
Harridge-March, Sally
1
Hindumathi, Voruganti
1
Hutter, James
1
Isbister, Katherine
1
Jacobs, Gabriel
1
Jonk, Gillis
1
Kalka, Jochen
1
Keller, Kevin Lane
1
Kirk, Colleen P.
1
Kubicek, Herbert
1
Lala, Vishal
1
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Journal of advertising research
4
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Bild und Bit : Studien zur digitalen Medienkultur
1
E-business applications for product development and competitive growth : emerging technologies
1
History of political economy
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of networking and virtual organisations : IJNVO
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
Kellogg on advertising & media : the Kellogg School of Management
1
Knowledge discovery, transfer, and management in the information age
1
Kommunikationswissenschaft
1
Long range planning : LRP ; international journal of strategic management
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Report / Marketing Science Institute
1
Research in management education and development
1
Research paper series / Stanford Graduate School of Business
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Technological forecasting & social change : an international journal
1
Transforming gaming and computer simulation technologies across industries
1
Web 2.0 : the business model
1
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Source
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
3
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1
Adaptive priority-based fair-resource allocation for MIMO-OFDM multicast networks
Hindumathi, Voruganti
;
Reddy, Katta Rama Linga
- In:
International journal of networking and virtual …
20
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012030858
Saved in:
2
Why historians of economics should tweet
Cherrier, Béatrice
- In:
History of political economy
50
(
2018
)
3
,
pp. 615-621
Persistent link: https://www.econbiz.de/10012016073
Saved in:
3
Quantifying "magic" : creating good player experiences on Xbox Kinect
Fisher, Kristie J.
;
Nichols, Timothy
;
Isbister, Katherine
; …
- In:
Transforming gaming and computer simulation …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011634671
Saved in:
4
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
Saved in:
5
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
Saved in:
6
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
7
One year forward : the 2013 update to the e-readers and e-books in public libraries survey
Hutter, James
- In:
Knowledge discovery, transfer, and management in the …
,
(pp. 126-140)
.
2014
Persistent link: https://www.econbiz.de/10010348989
Saved in:
8
Bildwerte : Visualität in der digitalen Medienkultur
Freyermuth, Gundolf S.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009624182
Saved in:
9
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
10
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
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