//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Bank"
~subject:"Direct-to-consumer advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telefonmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bank
Direct-to-consumer advertising
Direct marketing
553
Direktmarketing
553
Consumer behaviour
140
Konsumentenverhalten
140
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
Advertising
96
Werbung
96
USA
79
United States
79
Internet marketing
56
Online-Marketing
56
Pharmaceutical industry
56
Pharmaindustrie
56
Beziehungsmarketing
54
Deutschland
54
Germany
54
Relationship marketing
54
Marketing management
43
Marketingmanagement
43
Theorie
41
Theory
41
Distribution channel
34
Vertriebsweg
34
direct marketing
26
E-commerce
22
Electronic Commerce
22
Online retailing
18
Online-Handel
18
Einzelhandel
17
Retail trade
17
Großbritannien
16
United Kingdom
16
Marketing
15
Mobile communications
15
Mobilkommunikation
15
Sales promotion
15
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
29
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Conference proceedings
Article in journal
29
Hochschulschrift
10
Thesis
10
Graue Literatur
9
Non-commercial literature
9
Collection of articles of several authors
7
Sammelwerk
7
Aufsatz im Buch
6
Book section
6
Arbeitspapier
5
Working Paper
5
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
2
Case study
1
Fallstudie
1
Forschungsbericht
1
more ...
less ...
Language
All
English
23
German
8
Author
All
Bhutada, Nilesh
2
Good, Megan C.
2
Koku, Paul Sergius
2
Rogg, Heiko
2
Alpert, Abby
1
Baxmann, Ulf G.
1
Berger, Bruce K.
1
Bergner, Kai N.
1
Boudewyns, Vanessa
1
Byl, Jacob P.
1
Chesnes, Matthew
1
Chung, Jee Young
1
Darmawan, Ida
1
DeCoster, Jamie
1
Deshpande, Aparna
1
Falk, Tomas
1
Heinrick, Daniel
1
Helme, Donald W.
1
Huh, Jisu
1
Huhman, Bruce A.
1
Huhmann, Bruce A.
1
Hölzing, Jörg A.
1
Jayawardhana, Jayani
1
Jin, Ginger Zhe
1
Kakilli Acaravci, Songul
1
Kalwani, Manohar U.
1
Kiernicki, Kristen
1
Lakdawalla, Darius
1
Lasch, Rainer
1
Lee-Wingate, Sooyeon Nikki
1
Lehmann, Erik
1
Limbu, Yam
1
Limbu, Yam B.
1
Liu, Hongju
1
Liu, Qiang
1
Melnyk, Robert
1
Menon, Ajit
1
Mukherjee, Avinandan
1
Nathenson, Robert
1
Neuberger, Doris
1
more ...
less ...
Institution
All
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
1
Kreditwirtschaftliches Kontaktforum <1, 1997, Lüneburg>
1
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Die Bank
3
Health marketing quarterly
2
Journal of global marketing
2
Marketing letters : a journal of research in marketing
2
Berliner Beiträge zum Genossenschaftswesen : Veröffentlichungen des Instituts für Genossenschaftswesen an der Humboldt-Universität zu Berlin
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Information economics and policy : IEP
1
International journal of economics and financial issues : IJEFI
1
International journal of health economics and management
1
International journal of industrial organization
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing communications
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public economics
1
Kredit und Kapital
1
Marketing intelligence & planning
1
Services marketing quarterly
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
4
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
5
Experimental study of consumer responses to different sources of information about prescription drugs
Byl, Jacob P.
;
Viscusi, W. Kip
- In:
Journal of economic behavior & organization : JEBO
186
(
2021
),
pp. 754-771
Persistent link: https://www.econbiz.de/10012657757
Saved in:
6
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
7
Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba
;
Kakilli Acaravci, Songul
- In:
International journal of economics and financial issues …
7
(
2017
)
2
,
pp. 692-696
Persistent link: https://www.econbiz.de/10011809107
Saved in:
8
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
9
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
10
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->