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subject:"Beziehungsmarketing"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Customer loyalty"
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Beziehungsmarketing
Relationship marketing
14
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
9
Kundenzufriedenheit
9
Customer retention
6
Kundenbindung
6
Dienstleistungsqualität
5
Service quality
5
customer loyalty
5
Brand management
4
Markenführung
4
Brand
3
Customer loyalty
3
Lieferantenmanagement
3
Markenartikel
3
Social Web
3
Social web
3
Supplier relationship management
3
Brand image
2
Dienstleistungssektor
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
2
Service industry
2
Structural equation model
2
Strukturgleichungsmodell
2
Telecommunications industry
2
Telekommunikationssektor
2
Air passenger transport
1
Air transport
1
Airline
1
Attitudinal and behavioral loyalty
1
B-to-B-Marketing
1
Bank
1
Bankgeschäft
1
Banking services
1
Brand community membership
1
Brand love
1
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Undetermined
14
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Article
14
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14
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14
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English
14
Author
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Apostolos, Giovanis
1
Arora, Mehak
1
Barreto, Tais
1
Baumann, Chris
1
Ben Mrad, Selima
1
Berezan, Orie
1
Bilgihan, Anil
1
Bischoff, Jared
1
Burford, Oksana
1
Diwan, Saloni Pawan
1
Hamin, Hamin
1
Haverila, Kai
1
Haverila, Matti J.
1
Hoadley, Susan
1
Hsiao, Aaron
1
Ito, Rie
1
Kaabachi, Souheila
1
Kasiri, Leila Agha
1
Kato, Takumi
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lancaster, Geoffrey
1
Loureiro, Sandra Maria Correia
1
McLaughlin, Caitlin
1
Menidjel, Choukri
1
Nishiguchi, Kazuki
1
Ozuem, Wilson
1
Poulis, Athanasios
1
Prentice, Catherine
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rizomyliotis, Ioannis
1
Saroha, Rituraj
1
Scardicchio, Lorenzo
1
Shaheen Mansori
1
Sohail, M. Sadiq
1
Takenaka, Nobu
1
Thomas, Tara
1
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Journal of marketing analytics : JMA
Journal of strategic marketing
Journal of retailing and consumer services
47
Journal of business research : JBR
24
Journal of hospitality marketing & management
16
The service industries journal
16
Cogent business & management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
The TQM journal : the international review of organizational improvement
11
The international journal of bank marketing : IJBM
11
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
9
Journal of Asian finance, economics and business : JAFEB
7
Journal of financial services marketing
7
Service business
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
How to succeed in the digital age : strategies from 17 top managers
6
International journal of quality & reliability management
6
International journal of quality and service sciences
6
Journal of Islamic marketing
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
African journal of business and economic research : AJBER
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence
5
International journal of business excellence : IJBEX
5
International journal of electronic customer relationship management : IJECRM
5
International journal of services and operations management : IJSOM
5
Inventi impact: retailing & consumer services
5
Journal for global business advancement : JGBA
5
Journal of African business
5
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ECONIS (ZBW)
14
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1
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
6
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
7
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
8
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
9
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
10
The digital self and customer loyalty : from theory to virtual reality
Bischoff, Jared
;
Berezan, Orie
;
Scardicchio, Lorenzo
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
Saved in:
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