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subject:"Beziehungsmarketing"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Customer loyalty"
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Beziehungsmarketing
Relationship marketing
8
Consumer behaviour
5
Customer satisfaction
5
Konsumentenverhalten
5
Kundenzufriedenheit
5
customer loyalty
5
Dienstleistungsqualität
3
Lieferantenmanagement
3
Service quality
3
Supplier relationship management
3
Brand image
2
Customer retention
2
Kundenbindung
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
2
Structural equation model
2
Strukturgleichungsmodell
2
Telecommunications industry
2
Telekommunikationssektor
2
Air passenger transport
1
Air transport
1
Airline
1
B-to-B-Marketing
1
Brand
1
Brand management
1
Business-to-business marketing
1
Customer Loyalty
1
Customer loyalty
1
Customer service
1
Dienstleistungssektor
1
Fluggesellschaft
1
Franchise business
1
Franchising
1
Fuzzy logic
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Fuzzy sets
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Fuzzy-Set-Theorie
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Gastgewerbe
1
Hospitality industry
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English
8
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Apostolos, Giovanis
1
Baumann, Chris
1
Bilgihan, Anil
1
Burford, Oksana
1
Diwan, Saloni Pawan
1
Hamin, Hamin
1
Hoadley, Susan
1
Hsiao, Aaron
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lancaster, Geoffrey
1
Loureiro, Sandra Maria Correia
1
Menidjel, Choukri
1
Ozuem, Wilson
1
Poulis, Athanasios
1
Prentice, Catherine
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rizomyliotis, Ioannis
1
Saroha, Rituraj
1
Thomas, Tara
1
Tung, Rosalie Lam
1
Wang, Xuequn
1
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Published in...
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Journal of strategic marketing
Journal of retailing and consumer services
47
Journal of business research : JBR
21
Journal of hospitality marketing & management
16
The service industries journal
16
Cogent business & management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
The international journal of bank marketing : IJBM
11
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
9
Journal of Asian finance, economics and business : JAFEB
7
Service business
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
How to succeed in the digital age : strategies from 17 top managers
6
International journal of quality & reliability management
6
International journal of quality and service sciences
6
Journal of Islamic marketing
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
African journal of business and economic research : AJBER
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence
5
International journal of electronic customer relationship management : IJECRM
5
Inventi impact: retailing & consumer services
5
Journal for global business advancement : JGBA
5
Journal of African business
5
Journal of financial services marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
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ECONIS (ZBW)
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1
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
2
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
5
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
6
Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Burford, Oksana
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
Saved in:
7
Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
Hamin, Hamin
;
Tung, Rosalie Lam
;
Baumann, Chris
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 400-416
Persistent link: https://www.econbiz.de/10011903369
Saved in:
8
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
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