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subject:"Beziehungsmarketing"
~person:"Kamboj, Shampy"
~person:"Reinhold, Olaf"
~type_genre:"Article in journal"
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Beziehungsmarketing
Social Web
9
Social web
9
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Customer integration
4
Kundenintegration
4
Markenführung
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social media
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Internet marketing
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Online-Marketing
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Brand
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Brand image
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CRM
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Customer participation
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brand
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technology
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Kamboj, Shampy
Reinhold, Olaf
Harrigan, Paul
14
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Rahman, Zillur
6
Rita, Paulo
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Veloutsou, Cleopatra
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Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
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Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
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Grégoire, Yany
4
Haenlein, Michael
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Haverila, Kai
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Kalra, Ashish
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Kim, Juran
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Ko, Eunju
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Luoma-aho, Vilma
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Malthouse, Edward C.
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McLaughlin, Caitlin
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Medury, Yajulu
4
Muhammad Anshari
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Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
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Rana, Nripendra P.
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International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
7
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
6
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
7
Social-Customer-Relationship-Management (Social-CRM) : Anwendung und Technologie
Alt, Rainer
;
Reinhold, Olaf
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
54
(
2012
)
5
,
pp. 281-286
Persistent link: https://www.econbiz.de/10009657392
Saved in:
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