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subject:"Beziehungsmarketing"
~subject:"Conceptual model"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Conceptual model
Customer value
13
Kundenwert
13
Betriebliche Wertschöpfung
6
Consumer behaviour
6
Konsumentenverhalten
6
Value creation
6
Relationship marketing
5
Customer integration
3
Kundenintegration
3
Service-Dominant Logic
3
Service-dominant logic
3
Marketing theory
2
Marketingtheorie
2
Social values
2
Soziale Werte
2
Theorie
2
Theory
2
Value co-creation
2
Appreciative inquiry
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
B2B
1
Brand image
1
Brand management
1
Bundling strategy
1
Business model
1
Consumer value
1
Cross-cultural
1
Customer equity
1
Customer lifetime value
1
Customer satisfaction
1
Customer segmentation
1
Customer service
1
Customer value co-creation processes
1
Dialogic organizational development
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
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Konferenzbeitrag
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966
Aufsatz in Zeitschrift
966
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144
Book section
144
Hochschulschrift
78
Thesis
64
Graue Literatur
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Aiello, Gaetano
1
Cassia, Fabio
1
Cobelli, Nicola
1
Floh, Arne
1
Gill, Liz
1
Hoppe, Daniel
1
Ko, Eunju
1
Koller, Monika
1
Lee, Chang Han
1
Ney, Benjamin
1
Phan, Michel Cao Tuan
1
Rusch, Thomas
1
Tikkanen, Henrikki
1
Tommasetti, Aurelio
1
Troisi, Orlando
1
Ugolini, Marta Maria
1
Vesci, Massimiliano
1
Wagner, Udo
1
Whitaker, Darlene
1
Zauner, Alexander
1
Zentes, Joachim
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Journal of business research : JBR
3
Journal of service theory and practice : JSTP
1
The TQM journal : the international review of organizational improvement
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
2
Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin
;
Whitaker, Darlene
;
Zentes, Joachim
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
Saved in:
3
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
4
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
5
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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