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subject:"Brand"
~isPartOf:"International studies of management and organization"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand management"
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Search: subject_exact:"Markenarchitektur"
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Brand
Brand management
Brand architecture
13
Markenarchitektur
13
Markenführung
13
Corporate reputation
8
Firmenimage
8
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
4
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4
Higher education institution
3
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3
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3
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2
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2
organization management
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Bang, Nguyen
3
Melewar, T. C.
3
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Otubanjo, Olutayo
2
Tienari, Janne
2
Wæraas, Arild
2
Aula, Hanna-Mari
1
Balmer, John M. T.
1
Biraghi, Silvia
1
Chapleo, Chris
1
Drori, Gili S.
1
Epie, Chantal
1
Evanschitzky, Heiner
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Lim, Lynn
1
Pace, Stefano
1
Rudd, John M.
1
Saunders, John A.
1
Schultz, Don E.
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1
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International studies of management and organization
The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
52
Journal of business research : JBR
20
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Scandinavian journal of management
2
Springer Gabler Research
2
Sustainable Marketing Management : Grundlagen und Cases
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ECONIS (ZBW)
13
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
4
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
5
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
6
Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Otubanjo, Olutayo
;
Epie, Chantal
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
The university branding game players, interests, politics
Aula, Hanna-Mari
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
Saved in:
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