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subject:"Brand"
~isPartOf:"Journal of strategic marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Kundenzufriedenheit
Consumer behaviour
198
Konsumentenverhalten
198
Beziehungsmarketing
66
Relationship marketing
66
Brand management
62
Markenführung
62
Brand image
56
Markenimage
56
Customer satisfaction
40
Markenartikel
31
Social Web
24
Social web
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
21
Online-Marketing
21
Marketing management
19
Marketingmanagement
19
Einzelhandel
17
Online retailing
17
Online-Handel
17
Retail trade
17
Viral marketing
16
Virales Marketing
16
Confidence
13
Vertrauen
13
Customer integration
11
Emerging economies
11
Kundenintegration
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
Personality psychology
10
Persönlichkeitspsychologie
10
Value creation
10
trust
10
Sportmarketing
9
Sports marketing
9
Advertising effects
8
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67
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English
67
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Japutra, Arnold
3
Roy, Sanjit
3
Johnson, Lester W.
2
Ketron, Seth
2
Manoli, Argyro Elisavet
2
Mishra, Sita
2
Pervan, Simon J.
2
Rizomyliotis, Ioannis
2
Simkin, Lyndon
2
Wilkins, Stephen
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amendah, Eklou
1
Apostolos, Giovanis
1
Baidoun, Samir D.
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerji, Diptiman
1
Bang, Nguyen
1
Baumann, Chris
1
Beerli, Asunción
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Boisvert, Jean
1
Bove, Liliana L.
1
Bowden, Jana
1
Butaney, Gul T.
1
Butt, Muhammad Mohsin
1
Casidy, Riza
1
Chan, Anthony
1
Chatterjee, Ravi
1
Chatterjee, Swagato
1
Chauhan, Sumedha
1
Cheung, Ka Shing
1
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Journal of strategic marketing
Journal of retailing and consumer services
455
Journal of business research : JBR
376
International journal of hospitality management
205
The journal of brand management : an international journal
197
The journal of product & brand management
177
The journal of services marketing
107
Psychology & marketing
104
Journal of hospitality marketing & management
99
Cogent business & management
92
Journal of travel and tourism marketing
91
International journal of contemporary hospitality management
88
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
77
Services marketing quarterly
62
Tourism management : research, policies, practice
61
Journal of the Academy of Marketing Science
57
Marketing intelligence & planning
57
The service industries journal
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
International journal of electronic marketing and retailing : IJEMR
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The international review of retail, distribution and consumer research
46
Journal of retailing
45
Journal of service management
45
International journal of retail & distribution management
43
International journal of retail and distribution management
43
Service business
43
Journal of Islamic marketing
41
Journal of international consumer marketing
41
The journal of consumer marketing
41
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
41
Journal of marketing communications
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of fashion marketing and management
39
Journal of service research : JSR
39
Journal of global marketing
38
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ECONIS (ZBW)
67
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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