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subject:"Brand"
~person:"Han, Heesup"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Brand
Beziehungsmarketing
Brand image
32
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Brand management
25
Markenführung
25
Relationship marketing
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perceived value
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Han, Heesup
Šerić, Maja
Loureiro, Sandra Maria Correia
17
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Sarkar, Juhi Gahlot
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Bang, Nguyen
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Keller, Kevin Lane
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Khan, Imran
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Phau, Ian
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Ekinci, Yuksel
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Gil Saura, Irene
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Guzman, Francisco
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Kumar, Vikas
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Rahman, Zillur
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Fetscherin, Marc
11
Melewar, T. C.
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Usman, Osly
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Dawes, John
10
Khamitov, Mansur
10
King, Ceridwyn
10
Sreejesh, S.
10
Baumgarth, Carsten
9
Brodie, Roderick J.
9
Burmann, Christoph
9
De Chernatony, Leslie
9
Gunasti, Kunter
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Hyun, Sunghyup Sean
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Ko, Eunju
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MacInnis, Deborah J.
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Romaniuk, Jenni
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Sattler, Henrik
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Veloutsou, Cleopatra
9
Aaker, Jennifer
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Augusto, Mário Gomes
8
Bruhn, Manfred
8
Foroudi, Pantea
8
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8
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International journal of hospitality management
5
Journal of travel and tourism marketing
5
Journal of hospitality marketing & management
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
22
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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
8
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
9
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
10
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
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