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subject:"Brand image"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate branding"
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Brand image
Corporate branding
Brand architecture
28
Markenarchitektur
28
Brand management
22
Markenführung
22
Corporate reputation
19
Firmenimage
19
Consumer behaviour
9
Corporate culture
9
Konsumentenverhalten
9
Unternehmenskultur
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Markenimage
7
Corporate brand
6
Marketing management
6
Marketingmanagement
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6
Öffentlichkeitsarbeit
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Brand
5
Markenartikel
5
Beziehungsmarketing
4
Corporate brand identification
4
Corporate marketing
4
Relationship marketing
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Corporate image
3
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Social web
3
B-to-B-Marketing
2
Business ethics
2
Business-to-business marketing
2
Case study
2
China
2
Confidence
2
Corporate brand image
2
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Anisimova, Tatiana
1
Balmer, John M. T.
1
Balmer, John M.T.
1
Boukis, Achilleas
1
Cerrato, Daniele
1
Chen, Weifeng
1
Cho, Heetae
1
Cowan, Kirsten
1
Dennis, Charles
1
Discua Cruz, Allan
1
Essamri, Azzouz
1
Guzman, Francisco
1
He, Xinming
1
Itani, Maher N.
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
1
Lin, Zhibin
1
McKechnie, Sally
1
Melewar, T. C.
1
Miller, Elizabeth G.
1
Milne, George R.
1
Pantano, Eleonora
1
Papastathopoulos, Avraam
1
Rai, Jaskirat Singh
1
Sharifah Faridah Syed Alwi
1
Spielmann, Nathalie
1
Swani, Kunal
1
Tyler, Beverly B.
1
Winklhofer, Heidi
1
Yousaf, Anish
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
The journal of brand management : an international journal
16
Corporate communications : an international journal
10
European journal of marketing : EJM
8
The journal of product & brand management
8
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovatives Markenmanagement
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of strategic marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business & society
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Corporate reputation review : an international journal
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
European management journal
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
International business and economics research journal
1
International journal of business
1
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ECONIS (ZBW)
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
3
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
4
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
5
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
6
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
9
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
10
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
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