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subject:"Brand image"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Werbung"
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Search: subject_exact:"Markenidentität"
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Brand image
Werbung
Markenimage
188
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
99
Markenführung
99
Tourism marketing
62
Tourismusmarketing
62
Destination management
54
Destinationsmanagement
54
Holiday behaviour
48
Urlaubsverhalten
48
Advertising effects
41
Werbewirkung
41
Beziehungsmarketing
37
Relationship marketing
37
Designation of origin
36
Herkunftsbezeichnung
36
Brand
35
Markenartikel
35
Tourism
30
Tourismus
30
Tourism destination
26
Tourismusregion
26
Advertising
24
destination image
24
Customer satisfaction
21
Kundenzufriedenheit
21
Social Web
17
Social web
17
Internet marketing
16
Online-Marketing
16
brand attitude
14
International tourism
13
Internationaler Tourismus
13
China
11
Corporate reputation
11
Firmenimage
11
Marketing management
11
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188
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188
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English
188
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Han, Heesup
8
Hyun, Sunghyup Sean
5
Yu, Jongsik
4
Cai, Liping A.
3
Hahm, Jeeyeon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Li, Mimi
3
Mendes, Júlio
3
Pike, Steven
3
Tung, Vincent Wing Sun
3
Ahn, Jiseon
2
Al Shurideh, Muhammad
2
Anabila, Peter
2
Breiter Terry, Deborah
2
Chen, Chun-Chu
2
Chrysochou, Polymeros
2
Chua, Bee-Lia
2
Chung, Jin-young
2
Huang, Zhuowei
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dae-Young
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kotsi, Filareti
2
Lee, Jaejin
2
Lehto, Xinran Y.
2
Moon, Hyoungeun
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Qu, Hailin
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Stylidis, Dimitrios
2
Tasci, Asli DA
2
Um, Nam-Hyun
2
Wang, Youcheng
2
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Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
SpringerLink / Bücher
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
188
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
7
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
8
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
9
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
10
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
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