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subject:"Brand image"
~person:"Barnes, Liz"
~person:"Westjohn, Stanford A."
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Designation of origin
12
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Brand
5
International marketing
5
Internationales Marketing
5
Markenartikel
5
Fashion
4
Mode
4
Rules of origin
4
Ursprungsregeln
4
country of origin
4
Country of origin
3
Textile distribution
3
Textilhandel
3
Einzelhandel
2
Großhandel
2
Retail trade
2
USA
2
United States
2
Wholesale trade
2
branding
2
fashion
2
retail brands
2
wholesale brands
2
Anger
1
Bekleidungsindustrie
1
Brand origin recognition accuracy
1
Branding
1
China
1
Clothing industry
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
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Article
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9
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9
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3
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3
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English
12
Author
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Barnes, Liz
Westjohn, Stanford A.
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Mattoo, Aaditya
15
Bruwer, Johan
14
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Wey, Christian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Astous, Alain d'
7
Benner, Eckhard
7
Chen, Maggie Xiaoyang
7
Grote, Ulrike
7
Heslop, Louise A.
7
Lee, Richard
7
Melewar, T. C.
7
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International marketing review
4
Country of origin effect : looking back and moving forward
1
Entrepreneurship in international marketing
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of promotion management : JPM
1
Reshoring of manufacturing : drivers, opportunities, and challenges
1
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ECONIS (ZBW)
12
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
Country of origin : reshoring implication in the context of the UK fashion industry
Rashid, Arooj
;
Barnes, Liz
- In:
Reshoring of manufacturing : drivers, opportunities, …
,
(pp. 183-201)
.
2017
Persistent link: https://www.econbiz.de/10011714495
Saved in:
7
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
8
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
9
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
10
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
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