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subject:"Brand image"
~person:"Grote, Ulrike"
~person:"Westjohn, Stanford A."
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Designation of origin
15
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
7
Thailand
7
International marketing
5
Internationales Marketing
5
Brand management
4
India
4
Indien
4
Markenführung
4
Reisanbau
4
Rice production
4
Brand
3
Markenartikel
3
geographical indications
3
Adoption
2
Certification
2
Country of origin
2
Geographical Indications
2
Jasmine rice
2
Logit Model
2
Thung Kula Rong-Hai
2
USA
2
United States
2
WTO
2
country of origin
2
developing countries
2
labeling
2
Agro-industry
1
Agroindustrie
1
Anger
1
Brand origin recognition accuracy
1
China
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
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Grote, Ulrike
Westjohn, Stanford A.
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Mattoo, Aaditya
15
Bruwer, Johan
14
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Wey, Christian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Astous, Alain d'
7
Benner, Eckhard
7
Chen, Maggie Xiaoyang
7
Heslop, Louise A.
7
Lee, Richard
7
Melewar, T. C.
7
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International marketing review
4
Asia Pacific development journal
1
Asian Pacific economic literature
1
Development policy review
1
Entrepreneurship in international marketing
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Quarterly journal of international agriculture
1
The Estey Centre journal of international law and trade policy
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
15
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Environmental labeling, protected geographical indications and the interests of developing countries
Grote, Ulrike
- In:
The Estey Centre journal of international law and trade …
10
(
2009
)
1
,
pp. 94-110
Persistent link: https://www.econbiz.de/10009566056
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
Determinants influencing adoption of geographical indication certification : the case of rice cultivation in Thailand
Ngokkuen, Chuthaporn
;
Grote, Ulrike
-
2010
Persistent link: https://www.econbiz.de/10008903598
Saved in:
6
Geographical indication protection and rural livelihoods : insights from India and Thailand
Jena, Pradyot Ranjan
;
Chuthaporn Ngokkuen
;
Rahut, Dil …
- In:
Asian Pacific economic literature
29
(
2015
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10011412227
Saved in:
7
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
8
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
9
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
10
Geographical indication for Jasmine rice : applying a logit model to predict adoption behavior of Thai farm households
Ngokkuen, Chuthaporn
;
Grote, Ulrike
- In:
Quarterly journal of international agriculture
51
(
2012
)
2
,
pp. 157-185
Persistent link: https://www.econbiz.de/10009552267
Saved in:
1
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