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subject:"Brand management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Search: subject_exact:"Advertising response"
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Brand management
Marketing management
Virales Marketing
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
15
Psychology of advertising
15
Werbepsychologie
15
persuasion knowledge
15
Celebrity endorsement
12
Celebrity-Werbung
12
Emotion
12
Gender
11
Geschlecht
11
Luxury goods
11
Luxusgüter
11
Product Placement
11
Product placement
11
Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
10
social media
10
Öffentlichkeitsarbeit
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46
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Ko, Eunju
3
Matthes, Jörg
3
Naderer, Brigitte
3
Choi, Yung Kyun
2
Hayes, Jameson L.
2
Huh, Jisu
2
An, Donghwy
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Balasubramanian, Siva Kumar
1
Bigné Alcañiz, J. Enrique
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Breves, Priska
1
Britt, Brian
1
Britt, Brian C.
1
Carter, Erin Percival
1
Chang, Chia-Han
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Choi, Sung Tae
1
Choi, Sungchul
1
Dens, Nathalie
1
Eguro, Yuka
1
Einwiller, Sabine
1
Feng, Yang
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Golan, Guy
1
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Hervet, Guillaume
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1
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1
Hong, Cheng
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
61
Journal of marketing communications
60
Journal of advertising research
40
International journal of advertising : the quarterly review of marketing communications
35
The journal of product & brand management
32
Psychology & marketing
31
Journal of promotion management : JPM
30
Journal of promotion management : innovations in planning and applied research
30
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
International journal of internet marketing and advertising : IJIMA
24
Journal of retailing and consumer services
23
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
European journal of marketing : EJM
19
Marketing : ZFP ; journal of research and management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing letters : a journal of research in marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Journal of marketing
11
Journal of marketing research : JMR
11
The journal of consumer marketing
10
International journal of sports marketing & sponsorship
9
Springer eBook Collection / Business and Economics
9
International journal of hospitality management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing management : MM
8
Cogent business & management
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of consumer studies
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
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ECONIS (ZBW)
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
3
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
4
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
5
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
6
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
7
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
9
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
10
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
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