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subject:"Brand management"
~isPartOf:"Tourism management : research, policies, practice"
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Brand management
Emotion
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Tourismus
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Tourism management : research, policies, practice
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
28
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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International journal of market research
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Cogent business & management
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European journal of marketing
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of Islamic marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Qualitative market research : an international journal
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The service industries journal
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Global business review
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International journal of consumer studies
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of hospitality marketing & management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
6
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1
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
2
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
3
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
6
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
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