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subject:"Brand management"
~subject:"Retail trade"
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Brand management
Retail trade
Retail marketing
555
Handelsmarketing
536
Deutschland
239
Germany
239
Einzelhandel
193
Theorie
142
Theory
142
Beziehungsmarketing
114
Relationship marketing
114
Consumer behaviour
110
Konsumentenverhalten
109
Marketing
60
Distribution channel
53
Vertriebsweg
53
Marketingmanagement
50
Lebensmitteleinzelhandel
48
Marketing management
47
Food retailing
46
Online retailing
46
Online-Handel
46
Lieferantenmanagement
40
Supplier relationship management
40
Handelsmarke
38
Markenführung
38
Store brand
38
Handel
37
Erfolgsfaktor
36
Success factor
36
Electronic Commerce
35
Handelsbetrieb
33
Handelsmanagement
29
Retail management
29
E-commerce
28
Internet
24
Market research
24
Marktforschung
24
Mobile Marketing
24
Mobile marketing
24
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11
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Schröder, Hendrik
8
Riekhof, Hans-Christian
5
Zentes, Joachim
5
Mantrala, Murali K.
4
Raman, Kalyan
4
Schramm-Klein, Hanna
4
Ahlert, Dieter
3
Burke, Raymond R.
3
Grunwald, Guido
3
Morschett, Dirk
3
Möhlenbruch, Dirk
3
Müller-Hagedorn, Lothar
3
Rudolph, Thomas
3
Silberer, Günter
3
Swoboda, Bernhard
3
Verhoef, Peter C.
3
Arnold, Gunnar
2
Bauer, Hans H.
2
Blunck, David Elias
2
Burkhardt, Achim
2
Datta, Debraj
2
Datta, Mahua
2
Diller, Hermann
2
Fischer, Lars
2
Grimmer, Louise
2
Große-Bölting, Kristin
2
Gröppel-Klein, Andrea
2
Haderlein, Andreas
2
Heydt, Andreas von der
2
Huchzermeier, Arnd
2
Iyer, Ananth V.
2
Krafft, Manfred
2
Krancioch, Stephanie
2
Leenheer, Jorna
2
Leven, Wilfried
2
Naik, Prasad A.
2
Perrey, Jesko
2
Reinartz, Werner J.
2
Renko, Sanda
2
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2
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Books on Demand GmbH <Norderstedt>
1
Eurohandelsinstitut
1
Gottlieb-Duttweiler-Institut für Wirtschaft und Gesellschaft
1
Hochschule Offenburg
1
Internationale Handelstagung <49, 1999, Rüschlikon>
1
Mižnarodna naukovo-praktyčna internet-konferencija "Mereževyj biznes i vnutrišnja torhivlja Ukraïny ta kraïn SND" <4., 2014, Poltawa>
1
Mižnarodna naukovo-praktyčna konferencija "Stratehični priorytety rozvytku vnutrišn'oï torhivli Ukraïny na innovacijnych zasadach" <2017, Lemberg>
1
Netzwerk Handel
1
Poltavsʹkyj universytet ekonomiky i torhivli
1
W. Kohlhammer GmbH
1
ayway media GmbH
1
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Journal of retailing and consumer services
13
Retailing in the 21st century : current and future trends
9
International journal of retail & distribution management
5
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Akzente
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Harvard business review : HBR
3
Springer eBook Collection / Business and Economics
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Betriebswirtschaftliche Diskussionsbeiträge
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Jahrbuch Handelsmanagement
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advertising and consumer psychology
1
Applied economics
1
Arbeitspapier
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Abhandlungen
1
Business horizons
1
Business strategy review
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
DUV / Wirtschaftswissenschaft
1
Decision sciences : DS
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digitale Transformation des Marketing
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
1
Dynamic games in economics : [... 12th VW, held in Vienna between May 30th and June 2nd, 2012]
1
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ECONIS (ZBW)
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Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
2
The role of local government in marketing small city retailing : examining the gap between perception and reality
Grimmer, Louise
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10014333652
Saved in:
3
Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Khaled, Amgad S. D.
;
Almugari, Fatehi
;
Al-Dalaien, …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10014389053
Saved in:
4
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
5
Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
6
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
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7
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
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8
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
9
Consumer orientations of secondhand fashion shoppers : the role of shopping frequency and store type
Evans, Freya
;
Grimmer, Louise
;
Grimmer, Martin
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364459
Saved in:
10
Markendifferenzierung durch Ladengestaltung - empirische Untersuchung zur Markenzuordnung
Burkhardt, Achim
-
Hochschule Offenburg
-
2018
Persistent link: https://www.econbiz.de/10012003135
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