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subject:"Brand management"
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Search: subject_exact:"Fashion"
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Brand management
Mode
2,553
Fashion
2,493
Konsumentenverhalten
1,023
Consumer behaviour
1,022
Bekleidungsindustrie
976
Clothing industry
960
Textilhandel
584
Textile distribution
578
Markenführung
398
Luxury goods
341
Luxusgüter
341
Lieferkette
228
Supply chain
228
Sustainability
196
Social Web
193
Social web
193
Nachhaltigkeit
184
Brand image
179
Markenimage
179
Einzelhandel
173
Retail trade
172
Clothing
163
fashion
158
Bekleidung
154
Online-Marketing
153
Internet marketing
152
Online-Handel
146
Online retailing
145
Brand
143
Markenartikel
139
Beziehungsmarketing
128
Relationship marketing
127
Nachhaltige Entwicklung
119
Sustainable development
119
Corporate Social Responsibility
115
Corporate social responsibility
114
Marketing management
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Marketingmanagement
111
Marketing
98
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Ko, Eunju
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Moore, Christopher M.
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McColl, Julie
5
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5
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4
Chow, Pui-Sze
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Arvidsson, Adam
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Baeza, Julia
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Bai, Huifeng
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Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
398
RePEc
1
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61
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70
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399
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Date (oldest first)
61
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
62
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
63
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
Saruchera, Fanny
;
Mthombeni, Lebohang
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 944-964
Persistent link: https://www.econbiz.de/10014430531
Saved in:
64
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
65
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
66
Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry
Boseila, Iman
;
Mahrous, Abeer A.
;
Abouaish, Ehab
- In:
American journal of business
38
(
2023
)
4
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014432874
Saved in:
67
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
68
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
69
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
70
Impact of relocation strategy on brand trustworthiness and word-of-mouth : experimental vignette research on the US fashion industry
Li, Xinwei
;
Tse, Ying Kei
;
Zhang, Minhao
;
Hoang Dinh Phi
- In:
International journal of production economics
257
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014249682
Saved in:
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