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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Organizational psychology"
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Search: subject_exact:"Empathie"
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Consumer behaviour
Organizational psychology
Emotion
17
Konsumentenverhalten
16
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Brand image
5
Markenimage
5
Brand management
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Internet marketing
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Online-Marketing
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Kundenzufriedenheit
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emotional appeal
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Markenartikel
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Virales Marketing
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advertising
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emotions
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purchase intention
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Altruism
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Altruismus
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Angst
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Anxiety
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Appraisal theory of emotions
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Attitude-behaviour
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Beziehungsmarketing
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Brand authenticity
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16
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Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Bae, Mikyeung
1
Bayraktaroğlu, Gül
1
Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
1
Dodoo, Naa Amponsah
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Dogra, Pallavi
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Dorsch, Michael J.
1
Drennan, Judy
1
Fazal-e-Hasan, Syed
1
Harajli, Dunia
1
Hur, Songyee
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kapoor, Deepa
1
Kaushal, Arun
1
Kelly, Louise
1
Kerr, Gayle
1
Khan Md. Raziuddin Taufique
1
Lee, Arturo
1
Lee, Jung Eun
1
Miller, Jessica
1
Morris, Jon D.
1
Mostafa, Mohamed M.
1
Munjal, Alka
1
Muralidharan, Sidharth
1
Noland, Chris R.
1
Pourtalebi, Shahab
1
Saada, Rana Bou
1
Srivastava, R. K.
1
Stoel, Leslie
1
Sung, Yongjun
1
Wen, Taylor Jing
1
Wisker, Zazli Lily
1
Yoon, Hye Jin
1
İpek, İlayda
1
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Journal of marketing communications
Journal of business research : JBR
116
Journal of retailing and consumer services
108
International journal of hospitality management
69
Tourism management : research, policies, practice
32
Journal of hospitality marketing & management
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
The journal of product & brand management
27
Journal of travel and tourism marketing
26
Psychology & marketing
25
European journal of marketing
23
International journal of consumer studies
22
International journal of contemporary hospitality management
22
Tourism management perspectives : TMP
21
The journal of services marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
The service industries journal
18
International journal of advertising : the review of marketing communications
17
The journal of brand management : an international journal
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Marketing letters : a journal of research in marketing
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Services marketing quarterly
12
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Sport management review
10
SpringerLink / Bücher
10
Journal of behavioral decision making
9
Journal of marketing analytics : JMA
9
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ECONIS (ZBW)
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1
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
2
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
3
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
7
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
Saved in:
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