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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Private consumption"
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Consumer behaviour
Private consumption
Konsumentenverhalten
148
Brand management
43
Markenführung
43
Beziehungsmarketing
42
Relationship marketing
42
Brand image
36
Markenimage
36
Brand
23
Markenartikel
23
Internet marketing
22
Online-Marketing
21
Social Web
21
Social web
21
Advertising effects
18
Werbewirkung
18
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Service quality
14
Einzelhandel
13
Retail trade
13
Emotion
11
Advertising
10
Online retailing
10
Online-Handel
10
Purchase intention
10
Werbung
10
Confidence
9
Environmental consciousness
9
Umweltbewusstsein
9
Vertrauen
9
Brand loyalty
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Viral marketing
8
Virales Marketing
8
E-commerce
7
Ethics
7
Luxury goods
7
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1
Type of publication
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Article
148
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Language
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English
148
Author
All
Phau, Ian
4
Sharma, Piyush
4
Arli, Denni
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Bang, Nguyen
2
Casidy, Riza
2
Chan, Ricky Y. K.
2
Fernando, Angeline Gautami
2
Kaushal, Vikrant
2
Kumar, Prashant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tay, Richard
2
Thaichon, Park
2
Zameer, Hashim
2
Abdeen, Afra
1
Abhishek
1
Abubakar, Abubakar Mohammed
1
Adjaison, Geoffrey Kwasi
1
Ahmed, Riaz Uddin
1
Ahn, Jiseon
1
Aitken, Robert
1
Akasreku, Frank
1
Alasker, Thamir Hamad
1
Ali, Qadir
1
Ali, Sharafat
1
Amenuvor, Fortune Edem
1
Amoako, George Kofi
1
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Published in...
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Marketing intelligence & planning
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,403
International journal of hospitality management
518
International journal of consumer studies
315
SpringerLink / Bücher
281
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
230
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Journal of marketing communications
215
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
148
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1
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10
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148
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
4
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
5
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
6
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
7
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
8
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
9
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
10
Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
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