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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"mood"
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Search: subject_exact:"Emotionalität"
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Consumer behaviour
Beziehungsmarketing
mood
Emotion
29
Konsumentenverhalten
23
Advertising effects
18
Werbewirkung
18
Advertising
13
Werbung
13
Brand image
7
Markenimage
7
Brand management
5
Markenführung
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Brand
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Customer satisfaction
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Experiment
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Kundenzufriedenheit
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Markenartikel
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emotional appeal
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Nonprofit marketing
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Social web
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Success factor
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Viral marketing
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Virales Marketing
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advertising
2
emotions
2
information processing
2
purchase intention
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Sar, Sela
2
Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Bae, Mikyeung
1
Bayraktaroğlu, Gül
1
Blanchette, Isabelle
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Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
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El-Deredy, Wael
1
Fazal-e-Hasan, Syed
1
Harajli, Dunia
1
Hur, Songyee
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kapoor, Deepa
1
Kaushal, Arun
1
Kelly, Louise
1
Kerr, Gayle
1
Khan Md. Raziuddin Taufique
1
Kolyesnikova, Natalia
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Kuenzel, Johanna
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Muralidharan, Sidharth
1
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1
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Journal of marketing communications
Journal of business research : JBR
159
Journal of retailing and consumer services
133
International journal of hospitality management
89
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of services marketing
38
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
Journal of travel and tourism marketing
34
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of consumer studies
30
International journal of contemporary hospitality management
30
Journal of marketing research : JMR
27
The service industries journal
27
Marketing letters : a journal of research in marketing
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing management : MM
23
Journal of business ethics : JOBE
21
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Asia Pacific journal of marketing and logistics
19
Journal of service research : JSR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
Journal of the Academy of Marketing Science
15
Cogent business & management
14
The journal of consumer marketing
14
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ECONIS (ZBW)
23
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1
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
2
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
3
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
7
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
Saved in:
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