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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Markentreue"
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Consumer behaviour
Markentreue
Konsumentenverhalten
2,321
Beziehungsmarketing
556
Relationship marketing
556
Brand management
536
Markenführung
536
Einzelhandel
478
Retail trade
478
Brand image
465
Markenimage
465
Online retailing
349
Online-Handel
349
Customer satisfaction
336
Kundenzufriedenheit
336
Brand
322
Markenartikel
317
Dienstleistungsqualität
234
Service quality
234
Social Web
226
Social web
226
Internet marketing
191
Online-Marketing
191
E-commerce
162
Electronic Commerce
161
Emotion
158
Viral marketing
127
Virales Marketing
127
Confidence
123
Vertrauen
123
Luxury goods
113
Luxusgüter
113
Food retailing
103
Lebensmitteleinzelhandel
103
Advertising effects
100
Werbewirkung
100
Preismanagement
95
Pricing strategy
95
USA
88
United States
87
Innovation adoption
79
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Undetermined
1,765
Free
28
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Article
2,315
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8
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Article in journal
2,322
Aufsatz in Zeitschrift
2,322
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
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2
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1
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1
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English
2,323
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Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Guzman, Francisco
11
Klaus, Philipp
11
Pantano, Eleonora
11
Hollebeek, Linda D.
10
Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Louis, Didier
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Ladhari, Riadh
8
Quach, Sara
8
Souiden, Nizar
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Mehrotra, Ankit
7
Ngo, Liem Viet
7
Northey, Gavin
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
1,977
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
257
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ECONIS (ZBW)
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products
Ang, Ming Yang Avon
;
Pontes, Nicolas
;
France, Cassandra
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460801
Saved in:
7
From traditional to transformed : examining the pre- and post-COVID consumers' shopping mall experiences
Mortimer, Gary
;
Osorio Andrade, María Lucila
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014460814
Saved in:
8
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
9
How environmental concerns influence consumers' anticipated emotions towards sustainable consumption : the moderating role of regulatory focus
Maduku, Daniel K.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460842
Saved in:
10
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
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