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subject:"Consumer behaviour"
~isPartOf:"Psychology & marketing"
~subject:"Video game"
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Consumer behaviour
Video game
Konsumentenverhalten
103
Social Web
81
Social web
81
Internet marketing
54
Online-Marketing
54
Online retailing
45
Online-Handel
45
Viral marketing
30
Virales Marketing
30
E-commerce
24
Electronic Commerce
24
Advertising effects
22
Beziehungsmarketing
22
Relationship marketing
22
Werbewirkung
22
Brand management
19
Markenführung
19
Advertising
17
USA
17
United States
17
Werbung
17
Customer satisfaction
15
Kundenzufriedenheit
15
Brand image
13
Markenimage
13
Virtual reality
12
Virtuelle Realität
12
social media
12
Computerspiel
10
Einzelhandel
10
Retail trade
10
Brand
9
Emotion
9
Markenartikel
9
Motivation
9
Personality psychology
9
Persönlichkeitspsychologie
9
Website
9
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Undetermined
39
Free
17
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Article
105
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3
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Article in journal
108
Aufsatz in Zeitschrift
108
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
108
Author
All
Darley, William K.
3
Filieri, Raffaele
3
Thomas, Veronica L.
3
Bigné Alcañiz, J. Enrique
2
Chung, Sorim
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Gelbrich, Katja
2
Gupta, Sumeet
2
Gustafsson, Anders
2
Kim, Minjeong
2
Lennon, Sharron J.
2
Ruyter, Ko de
2
Sauer, Nicola E.
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Aggarwal, Praveen
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Al-Nabhani, Khalid
1
Alalwan, Ali A.
1
Albrecht, Carmen-Maria
1
Alexander, Veronika
1
Alguezaui, Salma
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Appan, Radha
1
Argyriou, Evmorfia
1
Ashaduzzaman, Md
1
Ashley, Christy
1
Atalay, A. Selin
1
Auschaitrakul, Sumitra
1
Backhaus, Christof
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Bagozzi, Richard P.
1
Balakrishnan, Janarthanan
1
Bandyopadhyay, Argho
1
Bardhi, Fleura
1
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Published in...
All
Psychology & marketing
Journal of retailing and consumer services
563
Journal of business research : JBR
460
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
International journal of electronic marketing and retailing : IJEMR
134
Electronic commerce research
121
Technological forecasting & social change : an international journal
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Cogent business & management
100
International journal of consumer studies
99
Journal of marketing communications
99
International journal of hospitality management
98
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
Information systems research : ISR
90
Management science : journal of the Institute for Operations Research and the Management Sciences
88
International journal of e-business research : an official publication of the Information Resources Management Association
81
International journal of electronic commerce : IJEC
81
Journal of promotion management : innovations in planning and applied research
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
International journal of advertising : the review of marketing communications
79
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of management information systems : JMIS
65
Journal of fashion marketing and management
64
Journal of marketing
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
SpringerLink / Bücher
63
The international review of retail, distribution and consumer research
63
Tourism management : research, policies, practice
63
Journal of retailing
62
International journal of technology marketing : IJTMkt
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of hospitality marketing & management
56
Journal of marketing management : MM
56
Electronic commerce research and applications
55
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Source
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ECONIS (ZBW)
108
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1
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10
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108
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
10
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
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